HGTV Unwraps ‘Santa HQ’ at FlatIron Crossing in Broomfield, Co and Other Malls Across the US!

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I was in the mall the other day and started noticing that a lot of stores were already decorated for Christmas and once I hit the middle I saw the all too familiar Santa’s workshop. I was a little shocked to see the jolly ol’ fat man already, but then I remembered that we are over half way through November and Christmas is just a few weeks away. Talk about forgetting what day it is, but Tis’ the time of year for Santa pictures and I can’t wait to get the kids pictures done!

Santa is kicking it up a knotch and going high tech this year at select malls around the US with his “Santa HQ.” Santa HQ is an immersive experience that transforms the traditional visit with Santa Claus into a jingle-filled, interactive journey for all ages at 10 Macerich malls across the country. For more than six weeks, from Tuesday, Nov. 4, through Christmas Eve, Dec. 24, HGTV and Macerich will present a completely reimagined visit with Santa for the 21^st century by pairing cutting-edge technology with an authentic holiday experience. Visitors can take an ELFIE selfie and star in their own holiday video, explore Santa’s Observatory using ELF-RAY Vision, test out the ‘Naughty O’ Nice Meter,’ and enjoy a memorable photo with Santa.

Santa HQ will be featured at the following Macerich properties:
Danbury Fair Mall in Danbury, Conn., opening on Nov. 4
Deptford Mall in Deptford Township, N.J., opening on Nov. 5
Vintage Faire in Modesto, Calif., opening on Nov. 5
Los Cerritos Center in Cerritos, Calif., opening Nov. 7
FlatIron Crossing in Broomfield, Colo., opening Nov. 7
Washington Square in Portland, Ore., opening Nov. 7
Lakewood Center in Lakewood, Calif., opening Nov. 7
Tysons Corner Center near Washington, D.C., opening Nov. 14.
Chandler Fashion Center in Chandler, Ariz., opening on Nov. 7
Scottsdale Fashion Square in Scottsdale, Ariz., opening Nov. 14.

Upon entering the magical structure, families can enjoy the wonder of Santa’s Workshop and Observatory by using innovative technology to customize their individual experience. Visitors can download the ELF-RAY Vision app or use a provided tablet to immerse themselves in the enchanting world of Santa HQ to see the night sky, the secret inner-workings of clocks and gears and to meet a playful pair of elves. By using their handheld device as a “portal,” visitors can see and interact with stunning digital scenes surrounding them inside Santa’s Observatory. Visitors can continue the adventure with a custom photo opportunity, followed by the ultimate moment with Santa inside his modernized sleigh. Visitors can reserve their experience time in advance via the Santa HQ website.

Santa HQ reinvents the Santa experience at the mall for a new generation of digitally savvy, always-connected kids and their families.

Santa HQ will also feature “Sleigh Ride” – a featured track on the recently-released Pentatonix holiday album, That’s Christmas To Me – as part of the experience’s light show, which will play daily across Macerich’s 10 properties.  Additionally, Pentatonix will be performing at Tysons Corner Center on Friday, December 5.  That’s Christmas To Me is available in stores and online, and will be available to those visiting Santa across the Macerich portfolio throughout the holiday season.

Don’t want to wait in the long lines to see Santa at the mall? No problem! You can reserve your spot with Santa via his Santa HQ Website and while you’re on the site you can prepay for your pictures and get a discount!